Rule The Day

A brand on the move with 1,000 stores and counting has spent 5 years to refresh its menu and purge ingredients and supplements of artificial additives, GMOs, trans-fats, gluten and un-needed sugars.

And yet so many consumers still perceive Smoothie King as a sugary milkshake in disguise. Not the nutrient-rich, fruit/veggie-packed fuel that it is. All backed by a company and franchise base on a mission, with aspirations of becoming an integral part of every health and fitness journey.

Smoothie King

TV / Digital Video / Digital Advertising / Out-of-Home / Website

Rule The Day

Rule The Day, with Drew Brees

A 12-month content series featuring the future Hall-of-Famer's perspectives on motivation, nutrition and maintaining a healthy active lifestyle.


To educate, inspire and convert new guests, the entire site experience was re-imagined to better help guests understand menu categories and pair them with the right smoothies based on their nutrition goals and preferred flavor profiles.