When dogs are happy, we’re happy.

All is right with the world when your pup is happy. That’s the insight that led us to create the Raw Happiness campaign for Dingo, the category leader in rawhide treats. Throughout the campaign, we celebrate the pure excitement and joy man’s best friend experiences, then we take it to the extreme.

Dingo Dog Treats


Digital Video / Social Media


MEET JUNO


Juno is a husky from Phoenix who had never seen snow. Naturally, we had to change that in a big way.


MEET BAILEY


Bailey loves tennis balls more than anything in the world. So, we gave her a day she’ll never forget.


CANVAS ADS


We created an interactive Facebook canvas ad featuring a peek behind-the-scenes, a tilt-to-pan video and a deeper dive into each story.


CANVAS ADS


We created an interactive Facebook canvas ad featuring a peek behind-the-scenes, a tilt-to-pan video and a deeper dive into each story.


INSTAGRAM


Making the most of our video content, we created gifs to tease both Bailey's and Juno’s stories.


FACEBOOK


To give Raw Happiness more depth, we created static posts that take dog happiness to the absurd.


We knew dogs loved Raw Happiness. But now people do, too.

With over 3 million Facebook likes and a 72.4% pre-roll completion rate, the statistics far exceeded our expectations. But it’s the comments that tell the story best.


  • We brought snow to Phoenix in Dingo's Raw Happiness advertising campaign.
  • Juno, a husky from Phoenix experiences snow in the Dingo Raw Happiness ad campaign.
  • We brought snow to Phoenix in Dingo's Raw Happiness advertising campaign.
  • Bailey, the dog loves tennis balls in Dingo pet brand's Raw Happiness campaign.
  • Bailey, the dog finds raw happiness in Dingo pet brand's digital campaign.
  • Dingo Twist Sticks, from Dingo pet brand.
  • Tennis balls from Dingo's Raw Happiness campaign.
  • Juno, a husky from Phoenix experiences snow in the Dingo Raw Happiness ad campaign.