In the war on lawn and garden pests, there’s no greater triumph than the feeling of total domination. With Spectracide’s portfolio of products and a new QuickFlip sprayer, it’s as easy as a flip of the thumb.
Spectracide
TV / Radio / Print / Digital Video / Social Media
TV & DIGITAL VIDEO
An epic product demo puts Triacide bug killer in the hands of a particularly peculiar protago
Print
A Neighborhood of characters epitomize the power in prevailing over Insects, Weeds, Fungus, and Crabgrass
Digital & Social
Animated banners and posts demonstrated the ease of QuickFlip with vibrant, hard to ignore imagery, driving consumers to purchase online.
Radio
A journey into the minds of well-equipped homeowners as they turn the tables on their creepy-crawly adversaries.
Employee engagement
To generate in-house excitement at launch, mirror cling mantras invited employees to feel Spectracide’s power. Each employee was welcomed in with “official correspondence” from the neighborhood association.
These colorful characters continue to strike fear into bugs everywhere.